Real Estate Home Listing HDR Photos
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Friday, February 20, 2015
By Neil Gates
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Real Estate Photographs in HDR!

(Get Free Aerial Images!)




So, What in the World is HDR??


The letters in this photographic term stands for High Dynamic Range. Our eyes see far more than any camera can see, and that's why many times we are disappointed with our photographs. This is especially so when it comes to real estate images. The main issue is that we have strong sunlight streaming beautifully through our windows, but we have to make an exposure for either the shadows, the midtones, or the highlights. If we expose for the highlights (bright areas, like the windows), the rest of the image goes dark. If we expose for the shadows, the windows and bright areas get washed out, or blown out, as we call it. A midtone exposure is our best bet when it comes to real estate photos, but we still get blown out highlights and dark areas that don't have any detail.

So, smart people came up with high dynamic range photography, which is.....AWESOME!!!!!

By taking 3 separate images (with the camera on a tripod to keep everything in line), we can merge the 3 exposures into one final photograph. The 3 exposures are taken for the highlights, midtones and shadows, resulting in an image that looks more like what our eyes saw in "real life".

I have been messing around with HDR since it first came out about 5 or 6 years ago, and I believe I've found the right recipe, if you will! HDR, or high dynamic range has changed how realtors and builders can show their homes online. You can make your listings stand out from the others...and believe me, it won't be that hard to do!

I had a realtor friend of mine show me current images on the MLS, and I was shocked!! "Who on earth took these?" I asked him. His reply was that, well, it was mostly the realtors who take them. "They own good cameras", he said... I told him that my camera, without a lens cost about $3500, and my lenses run around $1500 each! Was this what he meant by "good camera"? Come to find out, a "good camera" could be a $500 point and shoot, or an entry level DSLR (digital single lens reflex - the kind that you can change lenses..) And, although I can't say that a $500 is "cheap" by any means, it is certainly not at the level of a professional's.

When you meet someone about to sell their house, what drives you the craziest, as a realtor? Maybe when the general public says, "I don't need a realtor; I can do this on my own! Realtors make way too much money...I'm going to do it myself and keep that money in my pocket!" That must drive you up the wall! Of course you can do a better job than them...what do they know about selling a home? And, you earned every cent of that sale!

That's exactly how I feel about photography. I've studied my craft for years and years now, and I believe my product improves all the time. Do yourself, and most importantly, your client a favor by hiring Neil Gates Photography to photograph your listed homes for the MLS and other marketing pieces. I guarentee your seller will notice, and feel proud that they hired YOU to sell their home for them. It shows that you didn't cut corners, and that you truly are commited to getting them a buyer as quickly as possible. Save your point and shoot or DSLR for the kids and grandkids, and let me take care of the tough stuff!


This Can't be Cheap... How Much is it??


I understand you have a budget, so I try to be as fair as possible with my real estate photography services. I tend to stay in the Naperville, Aurora, Plainfield, Oswego, Bolingbrook area, and that's where the rates are the lowest. They are also the lowest when I am able to work with multiple realtors. So, instead of working with 3 or 4 and being sent out to photograph 1 house every now and again, I prefer to work with lots of you! This way, I can photograph 3-5 homes in one day, bringing your cost down.

For one home in the towns mentioned above, the cost is $300 for full HDR images. Digital files will be shared that same day with you using Dropbox (you can get 2GB for free). You then have the choice to either make your own virtual tour using any of the online companies geared towards realtors, or I can take care of that for you, bringing the investment to $350. The number of final photographs delivered will vary based on the property, but it's usually around 25.

Purchase a photography package and receive 4 Aerial Photographs....for FREE!!


So, share this awesome service with the others in your office or team, and we'll be on our way to making your properties shine online!

Please contact me at 630-528-0497 (mobile), or or Click Here









































FREE Aerial Photographs with Purchase of HDR Package!

(I do not charge for Aerial Images...they are Free!)




Please do not call me at 630-528-0497 for just aerial photographs.




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